Because, well, you know, you don't have enough already. What with your detergents and your softeners and your dryer sheets, buy this, too.
Downy has introduced a new wonderful product. Oh, don't fret, they still have you using Downy Fabric Softener... this is IN ADDITION to Downy Fabric Softener. You know, cuz we NEED even more crap sticking to our clothes and sucking into our skin.
"Use a little or a lot—you decide how much scent you want. That’s part of the fun."
You toss these in before you start the wash. They only make 2 scents right now... I'm sure they'll make more if enough suckers - er, uh, I mean consumers - buy them. Some people seemed to be griping a little at the price. I can imagine... Tide at 10-some-bucks PLUS Downy Regular Crap PLUS this stuff PLUS (I'm guessing) dryer sheets? Did I get it all?
Do ya see a trend here? Maybe a little bit of an issue?
I'm trying to think what they can come up with next. How many different scent things do we really need on our laundry? Someone please answer me 'cause I really don't know. I know my laundry smells like nothing, but apparently detergent+bleach+softener+dryer sheets needed one more thing.