Gotta say, I can't really take seriously a product called Planet that comes in bottles that will only harm the planet. When you go to the FAQs, they kind of dance around that with the whole thing that it's hard far a small business to find good packaging etc etc blah blah blah and on. The bottle DOES, in all fairness, ask you to please recycle. That fixes pretty much everything. Yeah. Of course.
Now, this is an OK product. And if there were NO other alternatives and you could NOT avoid buying something in plastic, then hey! Sure! Go for it! And pay too much while you are at it! Oh and it's great for your HE machine too! You know, the one that get's to stinkin' every so often? But there ARE alternatives. Really good ones. I have written about them. We do NOT need packaging in plastic. So, they can call this stuff whatever they want, but I will not buy it, I will not recommend it. Seventh Generation is at least experimenting with alternative packaging. Not that I use that either. My stuff has next to no packaging, except the box they come in. My stuff from that one box lasts like a year. This stuff lasts... even months? I don't know.
Don't call yourself all great and harmless, if you aren't 100% there. I know I'm not, personally, but I'm trying. This... well, take a look at images of landfills and the Great Pacific Garbage Patch and tell me again how to justify adding more plastic to either. I don't. Do you? This product does. It just plain does. It may be superior to that other stuff that is not biodegradable and hypo-allergenic and not tested on animals, sure. But it's not absolved. Not even a little.