|According to Hallmark research, the gift wrap industry accounts for approximately $2.9 billion a year in retail sales. (Source: Hallmark Industry Estimates, 2009)|
|Gift bags were introduced in 1987 and, according to Hallmark research and sales history, they have been the number one way consumers choose to present gifts since 2002.|
|Hallmark is credited with founding the gift wrap industry in 1917.|
We spend perfectly good money on something that is going to be torn up and thrown away. Sure, it's pretty for a few days. But what's the point? Pretty? Pretty is the point? Ugh.
You can wrap things in material, bandannas, newspaper, brown paper that can be decorated... reusable shopping bags, t-shirts... SO many different things! It might be different if there was some irreplaceable need for wrapping paper, but there is not! It is NOT a necessity! It's one of the least necessary things I can think of! $2.9 billion??? SURELY that money is better spent in other areas. No? Just me?
Don't get me started on all the plastic ribbons.